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Abu Khader Automotive reports first half year success for BMW

Abu Khader Automotive has completed a successful first six months of 2011 and named the BMW 5 Series the best performing model in the Kingdom. Representing a significant achievement for the BMW Group's newly appointed importer in Jordan, the success of company's model line up demonstrates the Jordanian people's desire for the BMW brand and the market's growth potential.

In addition to being the top performing model in Jordan, the BMW 5 Series was also the best-selling BMW Group vehicle in the Middle East. The BMW 5 Series combines sporting and elegant design with excellent comfort and the highest standard in efficiency in its class. It has set the benchmark in driving dynamics and safety having achieved 5 stars in both the Euro NCAP and US NCAP vehicle safety assessment programmes.

Another top seller was the flagship BMW 7 Series which combines ultimate style, comfort and luxury with supreme driving dynamics and pleasure. The BMW 7 Series has been designed around BMW's robust EfficientDynamics strategy to reduce fuel consumption and emissions, making it the most fuel efficient engine in its class.

"We have had a busy first half of 2011 considering that we officially opened our new showroom and launched two new models that included the new BMW 6 Series Convertible and BMW X3. Furthermore, the continuous demand for vehicles from the existing BMW line-up including the BMW 7- , BMW 5- and BMW 3-Series, and the X model range vehicles have all contributed to our success," said Zaid Al Abdallat, General Manager, Abu Khader Automotive.

"However, we will not allow this achievement to make us complacent and will do our utmost to ensure we build upon this success for the remainder of the year," said Zaid Al Abdallat, General Manager, Abu Khader Automotive.

Located on Mecca Street, the Abu-Khader Automotive showroom offers a range of the latest models including the BMW 1-, 3-, 5- and 7-Series, the BMW Z4 as well as the entire Sports Activity Vehicle model range: BMW X6, X5, X3 and X1. Before the end of this year, Abu Khader Automotive will also sell MINI models.

The importer has also attracted customers to its facilities with innovative campaigns such as a summer servicing promotion, which has so far generated traffic of 520 vehicles to the Abu Khader Automotive Servicing Centre. Located in Bayader Wadi Al-Seer, the after-sales service facility has been supporting BMW owners since its launch late last year, with 1,500 serviced vehicles since the beginning of this year.

The service centre features the latest computerised service and diagnostic equipment, and 26 workshop working bays covering: parts management; service advisors; warranty management; mechanical and electrical diagnosis; a body and paint workshop; and Fast Lane Service, a concept designed to cater for quick servicing requirements of all BMW models within a two hour period.

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