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Online ad spend to hit $106bn in 2011

Global spending in online ads will hit $106.6bn in 2011, accounting for almost 14% of the total advertising market, according to a report by IDC. The US will lead all countries in online ad spending with $45bn in 2011, but the fastest growing regions will be Central and Eastern Europe and Middle East and Africa with average annual growth rates of 42.1% and 29.8% & respectively.

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